Juha Järvinen


Juha has 18 years of aviation experience with positions in passenger commercial & airport operations, customer fulfilment centre services as well as cargo logistics. After 14 years with Scandinavian SAS Group in various European locations and at head office in Stockholm, he managed the Finnair Cargo subsidiary as Managing Director during 2012-2014, with focus on re-positioning the cargo unit. In October 2014, he took over as Chief Commercial Officer for Finnair, with responsibility for airline's commercial functions, cargo, tour operator and travel agency units. Juha is Finnish national with British Bachelor Honours and Austrian MBA degrees.


Finnair is offering the fastest and most convenient gateway between Europe and Asia, via Helsinki, serving 17 Asian gateways, over 60 destinations in Europe and three gateways in the US. We operate one of the youngest and most eco-efficient fleets, as the launching European carrier for new Airbus A350XWB. Finnair is a member of the oneworld alliance and has joint venture operations with American Airlines, British Airways and Iberia on the North Atlantic, and with Japan Airlines and British Airways on Europe-Japan routes.


As a forerunner in quality and punctuality, Finnair is able to offer the shortest and fastest connections between Europe and Asia due to the geographical location of Helsinki on the great circle route between the continents. Taking the short route via the uncongested Helsinki airport represents also an eco-smart choice for business and leisure travellers.




Personal information: Twitter: @juhahelsinki


Professional experience:


Finnair Plc (www.finnair.com)


Oct 2014 -         Chief Commercial Officer

May 2012 -        Managing Director, Finnair Cargo

Oct 2014 -         Member of Finnair Executive Board


Board memberships:

            2015 -  Aurinkomatkat-Suntours tour operator, Board chairman

            2015 -  SMT travel management company, Board chairman

            2015 -  Amadeus Finland, Board chairman

            2015-   NORRA Nordic Regional Airlines, Board member

2014 -    DevLog Logistics Forum Finland, member

2013 -    Logistics Committee, Confederation of Finnish Industries (EK)




SAS Scandinavian Airlines  (www.flysas.com)


2011-2012         Vice President, International Airport Operations – Stockholm

2007-2011         Chief Commercial Officer, Blue1 – Helsinki

2006-2007         Managing Director, SAS Ground Services Finland – Helsinki

2002-2006         Managing Director, Europe & USA Contact Centre – Tallinn

2001-2002         Direct Sales Manager, Northeast Europe – Helsinki

2000-2001         Direct Sales Supervisor, Finland (SAS/Lufthansa/Austrian) –Helsinki

1998-2000         Direct Sales & Support Agent, UK & Ireland – London


Board memberships:

2010-2011         Star Alliance Management Board - Frankfurt

2010-2011         Finland Convention Bureau - Helsinki

2009-2011         SAS EuroBonus Loyalty – Stockholm



            Dunabe University (Krems, Austria)

            2004-2006       MBA - Business School studies with aviation & logistics


            London Metropolitan University (London, United Kingdom)

1996-2000    BA Honours - Business school studies, with major in tourism & transport management

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