Ursula Silling


Ursula Silling is Founder and CEO of XXL Solutions GmbH, a boutique consultancy with focus on customer, technology, innovation and commercial transformation. She worked in various executive positions before founding XXL Solutions including the British Airways Group, Lufthansa, Lufthansa Systems, TUI and their low cost carrier HLX, the Virgin Group, Brussels Airlines, Aerosvit (Ukraine).

As part of her role as CEO of XXL Solutions Ursula also held various interim senior management positions during transformation periods, among others with Aer Lingus (future distribution strategy and technology), Monarch Airlines and Air Malta (commercial director during a transformation process). She developed and implemented future loyalty and customer engagement concepts and digital strategies for aviation and hospitality stakeholders as well as for various retailers, insurances and banks. She advised technology start ups about their product and sales and marketing strategy.

She also leads various research projects, among other international airport benchmarks and best practice loyalty and customer engagement programs across industries. She helds guest lectures at a number of universities and is a renowned speaker and moderator.

XXL Solutions took over the organisation of the Hamburg Aviation Conference in 2013, building on the theme of innovation and think future through diversity. 

Transformation and mentoring are part of what Ursula stands for in order to achieve sustainable change, with a clear business focus. Do things differently to find the right approach in today's environment is her theme. 

She has extensive experience to work in different cultural environments and markets, with very tough challenges requiring hands on support as well as the development of a clear vision and the subsequent strategy to achieve it.

Ursula has a great passion for her clients - and everything around customers in general - and she has a street fighter mentality to make things happen. What makes her unique is her multi-cultural and multi-functional experience, commercial acumen and the drive, vision and commitment to help a board to set the right strategic direction in these challenging times.

She learnt about aviation, technology, retailing, loyalty, marketing, revenue management & sales from the ground floor up to management level. She is equipped to take a very integrative view to support company objectives. She has worked with many airlines of different business models, with tour operators, airports, aviation technology companies and retailers in different cultural markets.





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